Ready to launch a new micro-insurance scheme? Not sure the target population is ready for it? Concerned about high member drop-out rates? This page offers a set of tools and resources to assist in the design and implementation of an effective marketing strategy adapted to the context of micro-insurance.
» Main Resources
» Key Questions
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What is social marketing?Social marketing is the design and implementation of programmes intended to bring about social ... More info
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How could social marketing be applied to micro-insurance?Social marketing of insurance products towards excluded people can entail the sensitisation of ... More info
» Library
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Brochure Mutuelle de Sécurité Sociale du Bénin - MaquetteKenza Dimechkie, BIT-STEP, 2007 More info...
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Focus Group Discussion Guidelines: Identifying the Social Protection Priority Needs of Cooperative MembersILO SRO for South Asia, ILO-STEP, CHSSS, Plan International, 2006 More info...
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Members making a differenceICMIF, 2007 More info...
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Promoting health micro-insurance schemes to local communitiesILO-STEP, SRO for South-East Asia and the Pacific, 2004 More info...
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Sample brochures of microinsurance schemesdivers, 2007 More info...
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Sample Household Survey Questionnaire: Setting up a health insurance scheme in JharkandILO SRO for South Asia, ILO-STEP, CHSSS, Plan International, 2006 More info...
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Technical Assistance for the Promotion of MicroinsuranceThe Experience of Opportunity InternationalR. Leftley, CGAP Working Group on Microinsurance, 2005 More info...
» Links
» Glossary
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health pyramidThe organization of health services on a national scale, generally including several ... More info...
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representative sampleA group of persons belonging to a segment of the population that displays the same ... More info...
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target populationThe population that the future scheme plans to cover, including all potential members and their ... More info...
» DISCUSSIONS ONLINE
